Ronojay Nag

Lessons

What Selling Businesses Taught Me About Building the Next One

By Ronojay Nag · 16 April 2026 · 2 min read

Still Building.

I completed the sale of my first business in 2013 and the sale of another business in 2018.

A sale process examines a company in forensic detail: contracts, records, customers, technology, people.

Build Something That Survives Examination

Once you have been through diligence, you build the next company differently. You document decisions as you make them rather than reconstructing them later.

Own the Technology

What a business genuinely owns is what gives it durability — intellectual property, product capability and the team behind it.

It is one of the reasons we build engineering capability inside Kasava rather than depending entirely on external development.

Setbacks Teach As Much As Sales

My career has also included disputes, litigation and difficult commercial decisions. I address that history openly.

Both sides of that experience shape how I work now: fewer assumptions, better records, and a clearer view of what actually creates value.

Ronojay Nag

Founder & CEO, Kasava

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Written by Ronojay Nag, entrepreneur and Founder & CEO of Kasava, building connected vehicle technology across the UK and India.