The Journey

The Road to £100m

Documenting the attempt to build Kasava into my first £100 million business — while we're actually doing it.

I'm documenting the process of attempting to build Kasava into my first £100 million business.

Not retrospectively.

While we're actually doing it.

That means documenting the decisions, wins, mistakes and challenges involved in scaling a technology company.

Building the Team

Growing engineering, sales, marketing and leadership capability across the UK and India.

Moving beyond conventional vehicle cameras towards intelligent connected-vehicle and digital-evidence infrastructure.

Moving from individual drivers and smaller operators towards major commercial fleet deployments.

Exploring how vehicle data, video and evidence can change the relationship between fleets and insurers.

Building technology and commercial relationships capable of operating beyond the UK.

Understanding when external investment, strategic partners or eventually the public markets can accelerate growth.

Tracking what actually has to happen to turn ambition into enterprise value.

The Target

£100,000,000

I don't know exactly what the journey from here to £100 million will look like. That's precisely why I'm documenting it.

I've built and sold businesses before. This time the target is explicit, public and considerably larger than anything I've done previously.

Company stories are usually written after the outcome is known. I'd rather document this one while it is still uncertain.