Founder's Journal
Building in Public
The decisions, the deals, the technology, the hiring, the mistakes, the setbacks — and hopefully the breakthroughs.
Why I'm Trying to Build a £100 Million Business
I've built and sold businesses before. This time the target is explicit, public and considerably larger than anything I've done previously.
Ronojay Nag · 10 February 2026 · 2 min readWhy We're Building Kasava Across the UK and India
Commercial operations in Britain, engineering capability in Kolkata. Done properly, that combination becomes a competitive advantage rather than an overhead.
Ronojay Nag · 4 March 2026 · 2 min readWhat Selling Businesses Taught Me About Building the Next One
Taking a company through to a completed sale teaches you things that are difficult to learn any other way. These are the lessons I carry into Kasava.
Ronojay Nag · 16 April 2026 · 2 min readWhy Connected Vehicles Are About More Than Dashcams
Recording an incident is useful. Understanding it — and being able to prove it — is considerably more valuable.
Ronojay Nag · 21 May 2026 · 2 min readBuilding Technology for Fleets, Insurers and Drivers
Fleets and insurers look at the same incidents with different information. Connected vehicle technology can close that gap.
Ronojay Nag · 25 June 2026 · 2 min readWhy I'm Building in Public
Company stories are usually written after the outcome is known. I'd rather document this one while it is still uncertain.
Ronojay Nag · 30 July 2026 · 2 min read